Article for GUMagazine
August 2010
Think Edinburgh Fringe, you would think performance rather than fashion. Che Camille, a design workshop based in Glasgow combined performance and fashion in staging the first fashion on the fringe in its opening weekend.
The eclectic performance aspects which the fashionistas were delighted with were slotted amongst the diverse displays of fashion from Scottish designers. They came in form of a ukulele accompanied song written for the woman of the hour (in the sixty minutes previous to the show) and “Rock The Shop” - a rap about the history and origins of Che Camille. (Check out the music video on youtube.com!) Naturally the greatest form of the entertainment came from the impromptu drag act from the hot mess that is Lady Munter for her own half time show.
Now, back to the fashion.
Continuing her support of the local, all fourteen designers exhibiting at Camille’s show were Scottish. The pieces played right into the hands of key trends for Autumn Winter 2010, regardless of which designers collections will have tickled your fashion taste buds.
Hibernate Design and Judy R Clark wrapped up their models in tweed to compliment Chanel’s Fall 2010 look. Hibernate Design also displayed knitwear that would do granny proud, although on the contrary Miss Dixie Belle would make granny blush with her eccentric lingerie flaunting corsets, nipple tassels, suspenders; the works. Granny might not appreciate, but it would certainly make us bitches and our boyfriends proud. Both Christina Beth Kean and MIA mocked the yawn recession gloom with funky gold pieces on the models, for the Christmas party anyone? Embracing the looks from McQueen to Anna Sui, the designers at Che Camille’s Fashion on the Fringe show covered every frosted base for the chilly season ahead.
What the fashion on the fringe provided was the designer trends without the designer price tag. So don’t go blowing that student loan on the high street, invest in affordable, unique pieces in which you will not only stand out in but also promoting those so often unfortunately neglected Scottish designers.
DESIGNERS: Claire Ferguson, Kristina Beth Kean, Nonchalant by Gemma Carver, Miss Dixie Bell, Hibernate Design, Hayley Kruger, Jayne Stephens, Jane Gowans, Pure by Catriona Garforth, Judy R Clark, MIA, Little Sister Lucy, Pea Cooper Millinery, Obscure Couture
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